Nicole Sdao – Founder/CEO, has owned and operated a successful Chiropractic practice in Freeport, Illinois for over 20 years while raising her family, volunteering, and holding leadership positions in many nonprofits. She also has intimate insight on the need for accurate data through her work at UW-Madison’s McArdle Labs for Cancer Research with Dr. Henry C. Pitot and co-authorship in Carcinogenesis and Cancer Research. Nicole is the visionary of LetsTHRIVE360. She is also the creator of the concept of Altruize; which is the measurement of one’s altruism.